Oh such a stressful article! I don't know whether to be ragey at the overall sexist approach, or ragey at the fact men take so little involvement in health decisions (assuming those facts are true!) or ragey that women are apparently so likely to ignore scientific facts (assuming those facts are true!). Still, if you make it to the final three paragraphs there are some good points therein. Particularly those pertaining to the paternalistic nature of medicine and how patting people on the head and saying "there there, don't be silly, just listen to science" is not a very effective approach.